Ken Cook and our friends at Environmental Working Group just launched an important new initiative, Rethinking Cancer.

Here is the opening description:

EWG is rethinking cancer prevention.

Traditional initiatives that aim to prevent cancer have largely ignored the role of toxic substances in the environment. EWG wants to change that with new investigations on environmental causes of cancer. We will inform and empower you with tips and tools to help stop cancer before it starts.

We have been delighted to partner with EWG on the development of this important project. When EWG takes something like this on, the field begins to move.

See EWG’s New Cancer Prevention Website

This excellent video featuring Ken Cook, below, is also on their new home page.


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